CAPABILITY 05 · OF 06

Ask for the review at the right moment.

Your Google rating is worth more than your billboard. Most contractors never ask, or ask every customer including the unhappy ones. Capacity asks at the right moment, filters by satisfaction, and separates public reviews from private complaints before they hurt you.

REVIEW FOLLOW-UP · TODAY ● SENT

J. Miller · 5★ · Google link sent3h AGO

S. Cheng · 5★ · Google review posted5h AGO

R. Patel · 3★ · Routed to owner1h AGO

5★ reviews this month14

Private complaints routed2

2-4h

Post-job ask window

~35%

Response rate

~70%

Five-star conversion

The timing

→Follow-up goes out 2-4 hours after the job is marked complete
→Not next-day (too late, customer has moved on)
→Not immediately (tech hasn't even left the driveway)
→The two-to-four hour window is when satisfaction is freshest and friction lowest

The filter

→First question: a simple 1-5 rating, not a review request
→Five stars → immediate Google review link, pre-filled with context
→Four stars → Google review link with a note asking what could have been better
→Three or below → direct-to-you private message, never a public prompt
→You get the chance to fix the problem before they write anything public

The reality

→Capacity doesn't manufacture reviews, your customers write them
→It doesn't hide negative feedback, it routes it to you privately first
→It doesn't fake anything, Google's review guidelines are strict and we respect them
→This is how the best-reviewed HVAC shops in every market already operate

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