CAPABILITY 02 · OF 06

Every quote. Every estimate. Every silence.

Your board is full in July. It's half-empty in October. The difference isn't how many leads you got, it's which ones you followed up with. Capacity re-engages every unresponsive lead across every channel, and fills your shoulder season.

FOLLOW-UP CADENCE · WEEK 03 ● ACTIVE

Replacement estimate · silent 8dTOUCH 3

Maintenance renewal · 12d outTOUCH 1

Cold quote from Q4 2025TOUCH 2

Leads in active cadence87

Recovered this week6

Revenue reattached$14,200

18-30

Avg recovered leads / month

~25%

Recovered-lead close rate

Full

Cadence customization

What follow-up means, operationally

→Web form submissions that went silent after your first reply
→Estimate calls that you walked, quoted, and never heard back from
→Customers who called once, were told "someone will call you back," and moved on
→Maintenance agreements expiring in 30 days
→Post-install check-ins that never happened
→Old leads in your CRM marked "lost" that are still plausibly in market

How Capacity handles each

→Intelligent cadence, first touch within 5 minutes, then tapered over days
→Channel-appropriate, SMS for fast, email for detailed, voice for emergencies
→Stops when the lead responds or asks to stop (and honors that preference permanently)
→Books follow-up conversations into your calendar, not into a black hole
→Generates a weekly "you won back X leads this week" summary

Why this matters most in shoulder season

→April and October are when lead volume drops but margins are best
→A replacement sold in shoulder season ships faster than one sold in peak
→PM visit season is where next year's maintenance agreement revenue starts
→Your techs have time for quote visits in shoulder season, and no leads to quote

12-HOUR PROTOTYPE · NO CARD

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